888-420-0063

Facebook & Social Media Advertising In Barnum Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Barnum Island

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Barnum Island, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

After you connect with people In Barnum Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Barnum Island to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to let our website design agency In Barnum Island to serve your business to achieve results. Effective designs by our website design company can help and achieve results!

Barnum Island lead generation on social media
target your audience In Barnum Island with Facebook

Reaching Your Prospects In Barnum Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on individuals who have been to your website before (retargeting);
  • People who are followers of your page;
  • Prospects who have related passions (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Barnum Island is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

  • Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
  • For any company who does business regionally In Barnum Island Facebook is an excellent method to reach your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad agency, our local ad consultants, SEO advertising agency or retargeting agency on Long Island
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design experts, our graphic design experts or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Barnum Island

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063