Facebook & Social Media Advertising In Barnum Island

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Barnum Island, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you connect with people In Barnum Island, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Barnum Island to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to let our website design agency In Barnum Island to serve you to maximize results. Powerful designs created by our website design company can help and drive results!

Reaching Your Prospects In Barnum Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• People that have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Barnum Island is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Barnum Island Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising company on LI, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services in Nassau County or our online marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063