Facebook & Social Media Advertising In Barnum Island

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Barnum Island, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you connect with people In Barnum Island, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Barnum Island to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts In Barnum Island to work with your business to achieve real results. Excellent designs created by our website design company help your business and secure results!

Reaching Your Prospects In Barnum Island on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, passions and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Barnum Island is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who does business regionally In Barnum Island Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad consultants in Suffolk County, search engine optimization company in Suffolk or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design or our online marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063