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Facebook & Social Media Advertising In Barnum Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Barnum Island

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Barnum Island, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you appear in front of people In Barnum Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Barnum Island to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In Barnum Island to assist your business to achieve real results. Excellent designs created by our website design experts drive success and achieve results!

Barnum Island lead generation on Facebook
target your audience In Barnum Island with Facebook

Reaching Your Prospects In Barnum Island on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site in the past (retargeting);
  • Prospects that are fans of your page;
  • People who may have related interests (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Barnum Island is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any company who does business locally In Barnum Island Facebook is an excellent method to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local ad company in Nassau County, SEO ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design companies or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Barnum Island

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063