Facebook & Social Media Advertising In Barnum Island

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Barnum Island, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you connect with people In Barnum Island, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Barnum Island to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency In Barnum Island to help your business to succeed. Professional designs from our website design company will help and secure results!

Reaching Your Prospects In Barnum Island on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People that are fans of your page;
• People who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Barnum Island is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Barnum Island Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local ad consultants, SEO ad agency in Nassau County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design services in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063