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Facebook & Social Media Advertising In Barnum Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Barnum Island

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Barnum Island, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In Barnum Island, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Barnum Island to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In Barnum Island to aid your business to achieve results. Effective designs implemented by our website design company will help and drive results!

Barnum Island lead generation on Facebook
target your audience In Barnum Island with Facebook

Reaching Your Prospects In Barnum Island on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website in the past (retargeting);
  • Potential customers that are fans of your page;
  • Individuals that have very similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Barnum Island is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

  • Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
  • For any business who conducts business locally In Barnum Island Facebook is a great method to reach your target audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad company, our local ad agency in Suffolk County, SEO company or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Barnum Island

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063