Facebook & Social Media Advertising In Barnum Island

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Barnum Island, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you connect with people In Barnum Island, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Barnum Island to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design agency In Barnum Island to serve your business to succeed. Great designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Barnum Island on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Barnum Island is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who does business locally In Barnum Island Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad company, search engine optimization company or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063