Facebook & Social Media Advertising In Oceanside

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Oceanside, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you reach people In Oceanside, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Oceanside to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design company In Oceanside to aid your business to achieve real results. Powerful designs developed by our website design company help you and secure results!

Reaching Your Prospects In Oceanside on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• People that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Oceanside is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Oceanside Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising consultants, our local advertising company, search engine optimization consultants or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design in New York or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063