Facebook & Social Media Advertising In Oceanside

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Oceanside, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Oceanside, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Oceanside to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Oceanside to aid you to achieve results. Strong designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Oceanside on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Oceanside is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Oceanside Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY PPC ad agency, our local ad agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design agency, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063