Facebook & Social Media Advertising In Woodsburgh

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Woodsburgh, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you reach people In Woodsburgh, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Woodsburgh to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design agency In Woodsburgh to aid your business to maximize results. Powerful designs designed by our website design company can help and drive results!

Reaching Your Prospects In Woodsburgh on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, passions and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Woodsburgh is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Woodsburgh Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local advertising experts in Suffolk County, SEO ad agency in Suffolk County or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design in NY or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063