Facebook & Social Media Advertising In Woodsburgh

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Woodsburgh, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In Woodsburgh, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Woodsburgh to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design agency In Woodsburgh to work with you to achieve results. Powerful designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Woodsburgh on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• People who are followers of your page;
• Individuals that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Woodsburgh is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who does business regionally In Woodsburgh Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising company, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063