Facebook & Social Media Advertising In Hewlett Bay Park

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Hewlett Bay Park, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

After you appear in front of people In Hewlett Bay Park, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Hewlett Bay Park to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design experts In Hewlett Bay Park to assist your business to achieve real results. Effective designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Hewlett Bay Park is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Hewlett Bay Park Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad experts in Suffolk, search engine optimization professionals in New York or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design services or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in New York and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063