Facebook & Social Media Advertising In Hewlett Bay Park

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Hewlett Bay Park, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you reach people In Hewlett Bay Park, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Hewlett Bay Park to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In Hewlett Bay Park to work with you to achieve results. Great designs by our website design experts will help and secure results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Hewlett Bay Park is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Hewlett Bay Park Facebook is an excellent way to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad experts in Nassau, SEO advertising agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design gurus, our graphic design services in NY or our advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063