Facebook & Social Media Advertising In Hewlett Bay Park

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Hewlett Bay Park, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you appear in front of people In Hewlett Bay Park, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Hewlett Bay Park to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design agency In Hewlett Bay Park to aid you to achieve real results. Exceptional designs from our website design company will help and achieve results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Hewlett Bay Park is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Hewlett Bay Park Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click advertising consultants, our local advertising agency in Suffolk County, SEO professionals in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design in New York or our marketing consulting services in NY contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen in New York and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063