Facebook & Social Media Advertising In Hewlett Bay Park

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hewlett Bay Park, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you reach people In Hewlett Bay Park, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Hewlett Bay Park to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design agency In Hewlett Bay Park to serve you to achieve results. Excellent designs by our website design company help your business and achieve results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• People who are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Hewlett Bay Park is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business locally In Hewlett Bay Park Facebook is an excellent method to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in Nassau, SEO consultants in New York or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063