Facebook & Social Media Advertising In Island Park

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Island Park, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In Island Park, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Island Park to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design experts In Island Park to aid you to achieve results. Great designs by our website design experts drive success and drive results!

Reaching Your Prospects In Island Park on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Island Park is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any organization who does business regionally In Island Park Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising agency in Nassau, SEO ad agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design professionals, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063