Facebook & Social Media Advertising In Point Lookout

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Point Lookout, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Point Lookout, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Point Lookout to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Point Lookout to work with your business to achieve results. Exceptional designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Point Lookout on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• People who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Point Lookout is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Point Lookout Facebook is a great technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local advertising experts in Nassau County, SEO ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063