Facebook & Social Media Advertising In Point Lookout

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Point Lookout, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you reach people In Point Lookout, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Point Lookout to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to engage our website design company In Point Lookout to assist your business to maximize results. Great designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Point Lookout on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Point Lookout is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Point Lookout Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, SEO ad agency on Long Island or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design company, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063