Facebook & Social Media Advertising In Point Lookout

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Point Lookout, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

Once you connect with people In Point Lookout, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Point Lookout to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Point Lookout to serve you to achieve real results. Excellent designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Point Lookout on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Point Lookout is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Point Lookout Facebook is a great way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau, SEO ad agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design in Suffolk County or our advertising consulting services on L.I. contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service on LI and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063