Facebook & Social Media Advertising In Baldwin Harbor

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Baldwin Harbor, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you appear in front of people In Baldwin Harbor, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Baldwin Harbor to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design agency In Baldwin Harbor to work with you to achieve real results. Quality designs from our website design experts help you and drive results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• People that are fans of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Baldwin Harbor is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Baldwin Harbor Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC ad company, our local ad company in NY, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web site design gurus, our graphic design or our advertising consulting services on LI call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063