Facebook & Social Media Advertising In Baldwin Harbor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Baldwin Harbor

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Baldwin Harbor, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you reach people In Baldwin Harbor, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Baldwin Harbor to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design agency In Baldwin Harbor to assist your business to succeed. Great designs by our website design agency will help and achieve results!

Baldwin Harbor lead generation on Facebook
target your audience In Baldwin Harbor with Facebook

Reaching Your Prospects In Baldwin Harbor on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Potential customers who are fans of your page;
  • Potential customers who may have related passions (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, passions and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Baldwin Harbor is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

  • Are you an attorney? Physician? Home repair company? A restaurant or merchant?
  • For any company who conducts business locally In Baldwin Harbor Facebook is an excellent method to appear in front of your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad company, our local ad agency in Suffolk, search engine optimization ad agency on LI or remarketing companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design experts, our graphic design or our online advertising consulting services on LI call us today.

facebook marketing strategy
social media marketing with facebook In Baldwin Harbor

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063