Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Baldwin Harbor, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Baldwin Harbor, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Baldwin Harbor to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to allow our website design experts In Baldwin Harbor to serve your business to succeed. Professional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Baldwin Harbor is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Baldwin Harbor Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad agency in Nassau County, SEO advertising agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in NY or our marketing consulting services in Nassau County call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063