Facebook & Social Media Advertising In Baldwin Harbor

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Baldwin Harbor, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Baldwin Harbor, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Baldwin Harbor to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design agency In Baldwin Harbor to assist you to achieve results. Effective designs from our website design company will help and achieve results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Baldwin Harbor is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any company who does business locally In Baldwin Harbor Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad company in Suffolk, search engine optimization ad agency in NY or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design companies in Suffolk or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063