Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Baldwin Harbor, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you reach people In Baldwin Harbor, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Baldwin Harbor to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design experts In Baldwin Harbor to help your business to achieve real results. Strong designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People who are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Baldwin Harbor is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any business who does business locally In Baldwin Harbor Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local advertising experts on Long Island, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063