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Facebook & Social Media Advertising In Baldwin Harbor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Baldwin Harbor

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Baldwin Harbor, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

After you reach people In Baldwin Harbor, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Baldwin Harbor to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design company In Baldwin Harbor to work with you to achieve results. Excellent designs designed by our website design agency help you and achieve results!

Baldwin Harbor lead generation on Facebook
target your audience In Baldwin Harbor with Facebook

Reaching Your Prospects In Baldwin Harbor on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your website in the past (retargeting);
  • Individuals that are enthusiasts of your page;
  • People who have similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, passions and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Baldwin Harbor is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
  • For any organization who conducts business locally In Baldwin Harbor Facebook is an excellent technique to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising consultants in Nassau County, SEO ad agency on Long Island or retargeting companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Baldwin Harbor

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063