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Facebook & Social Media Advertising In Baldwin Harbor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Baldwin Harbor

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Baldwin Harbor, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Baldwin Harbor, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Baldwin Harbor to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to speak with our website design experts In Baldwin Harbor to work with you to achieve results. Powerful designs developed by our website design experts help you and secure results!

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Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have visited your site previously (retargeting);
  • People that are enthusiasts of your page;
  • Prospects that have related passions (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Baldwin Harbor is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any business who conducts business locally In Baldwin Harbor Facebook is an excellent way to appear in front of your audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in Suffolk, SEO experts or retargeting agencies in NY
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design services in Suffolk or our advertising consulting services in Nassau call us today.

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social media marketing with facebook In Baldwin Harbor

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063