Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Baldwin Harbor, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Baldwin Harbor, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Baldwin Harbor to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Baldwin Harbor to aid your business to achieve real results. Great designs created by our website design company can help and secure results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• People who are fans of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Baldwin Harbor is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Baldwin Harbor Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, search engine optimization professionals or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design services in Nassau or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063