Facebook & Social Media Advertising In Hewlett Neck

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Hewlett Neck, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Hewlett Neck, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Hewlett Neck to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design agency In Hewlett Neck to assist you to achieve real results. Great designs from our website design experts will help and drive results!

Reaching Your Prospects In Hewlett Neck on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hewlett Neck is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Hewlett Neck Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising consultants in Suffolk, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design services in New York or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063