Facebook & Social Media Advertising In Malverne

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Malverne, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Malverne, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Malverne to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design agency In Malverne to help your business to achieve real results. Quality designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In Malverne on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Individuals that are fans of your page;
• Prospects who may have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Malverne is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Malverne Facebook is a great method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in New York, SEO professionals or remarketing companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services in Suffolk County or our advertising consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063