Facebook & Social Media Advertising In Malverne

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Malverne, possessing the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you connect with people In Malverne, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Malverne to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Malverne to work with you to succeed. Excellent designs by our website design company will help and secure results!

Reaching Your Prospects In Malverne on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Prospects who are followers of your page;
• Individuals that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Malverne is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Malverne Facebook is a great way to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals, SEO professionals or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts on L.I. or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063