Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Floral Park If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Floral Park, possessing the interests and geo targeting you seek. Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it? When you appear in front of people In Floral Park, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Floral Park to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups? Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish. Remember to let our website design company In Floral Park to work with you to succeed. Effective designs created by our website design agency help your business and secure results! Reaching Your Prospects In Floral Park on Facebook There are many methods to reach an "Audience" on Facebook: Concentrating on individuals who have visited your site in the past (retargeting); Potential customers who are enthusiasts of your page; People that have related interests (including other pages on Facebook); Individuals who meet demographic factors; People that are currently your customers; and the list goes on... With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary advantage Facebook offers In Floral Park is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently. The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Reaching Out to Local Areas Are you an attorney? Medical professional? Home repair business? A restaurant or merchant? For any organization who conducts business locally In Floral Park Facebook is an excellent method to reach your target audience. We can concentrate on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help). In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below. If you would like to discuss the services of our NY pay per click ad agency, our local ad consultants, SEO company or retargeting agencies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers. Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again. Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design gurus, our graphic design in NY or our online marketing consulting services in New York contact us today. Facebook Campaigns Must Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook. Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Floral Park and Facebook Everyone's requirements are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to go over your business and needs, and see if there is a way we are able to help you productively improve your business. 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