Facebook & Social Media Advertising In Floral Park

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Floral Park, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you connect with people In Floral Park, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Floral Park to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to allow our website design company In Floral Park to assist you to maximize results. Strong designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Floral Park on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Floral Park is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business regionally In Floral Park Facebook is a great method to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising agency in Nassau, SEO ad agency in Suffolk County or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies in Nassau or our online marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063