Facebook & Social Media Advertising In Great Neck Estates

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Great Neck Estates, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Great Neck Estates, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Great Neck Estates to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In Great Neck Estates to help you to maximize results. Exceptional designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Great Neck Estates on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Great Neck Estates is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Great Neck Estates Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Nassau County, SEO ad agency in Nassau County or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063