Facebook & Social Media Advertising In Baxter Estates

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Baxter Estates, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you connect with people In Baxter Estates, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Baxter Estates to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design company In Baxter Estates to help you to achieve real results. Strong designs from our website design company help your business and drive results!

Reaching Your Prospects In Baxter Estates on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Baxter Estates is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any business who does business locally In Baxter Estates Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local advertising company, search engine optimization ad agency in Suffolk County or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063