Facebook & Social Media Advertising In Baxter Estates

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Baxter Estates, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you reach people In Baxter Estates, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Baxter Estates to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design experts In Baxter Estates to help you to maximize results. Quality designs from our website design experts can help and drive results!

Reaching Your Prospects In Baxter Estates on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Prospects who are fans of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Baxter Estates is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Baxter Estates Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO ad agency in Nassau County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design experts, our graphic design experts in Nassau or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063