888-420-0063

Facebook & Social Media Advertising In Baxter Estates

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baxter Estates

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Baxter Estates, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Baxter Estates, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Baxter Estates to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design agency In Baxter Estates to serve your business to maximize results. Excellent designs developed by our website design experts help you and achieve results!

Baxter Estates lead generation on social media
target your audience In Baxter Estates with Facebook

Reaching Your Prospects In Baxter Estates on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site previously (retargeting);
  • Prospects who are enthusiasts of your page;
  • People that have related passions (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Baxter Estates is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
  • For any organization who conducts business regionally In Baxter Estates Facebook is an excellent way to appear in front of your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local advertising agency in New York, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design in New York or our advertising consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In Baxter Estates

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063