Facebook & Social Media Advertising In Baxter Estates

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Baxter Estates, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you reach people In Baxter Estates, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Baxter Estates to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Baxter Estates to help your business to achieve results. Exceptional designs by our website design company help your business and achieve results!

Reaching Your Prospects In Baxter Estates on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Baxter Estates is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Baxter Estates Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency on LI, SEO ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063