Facebook & Social Media Advertising In Baxter Estates

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Baxter Estates, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you reach people In Baxter Estates, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Baxter Estates to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design company In Baxter Estates to assist your business to achieve real results. Powerful designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Baxter Estates on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Baxter Estates is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Baxter Estates Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising company, our local advertising agency in Nassau County, search engine optimization professionals or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design or our online marketing consulting services on L.I. call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our paid media advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063