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Facebook & Social Media Advertising In Baxter Estates

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baxter Estates

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Baxter Estates, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Baxter Estates, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Baxter Estates to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Baxter Estates to aid your business to succeed. Great designs developed by our website design company help your business and achieve results!

Baxter Estates lead generation on Facebook
target your audience In Baxter Estates with Facebook

Reaching Your Prospects In Baxter Estates on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site before (retargeting);
  • People that are enthusiasts of your page;
  • People who have very similar pursuits (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Baxter Estates is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

  • Are you an attorney? Physician? Home services company? A restaurant or retailer?
  • For any organization who conducts business locally In Baxter Estates Facebook is an excellent way to appear in front of your audience.
  • We are able to focus on your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click advertising consultants, our local ad experts in Suffolk County, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design on Long Island or our online advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Baxter Estates

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation on LI and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063