Facebook & Social Media Advertising In Plandome

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Plandome, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Plandome, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Plandome to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design company In Plandome to assist your business to achieve results. Excellent designs from our website design experts help you and drive results!

Reaching Your Prospects In Plandome on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Plandome is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Plandome Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising experts, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design agency, our graphic design services in Suffolk County or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063