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Facebook & Social Media Advertising In East Atlantic Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In East Atlantic Beach

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In East Atlantic Beach, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you reach people In East Atlantic Beach, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In East Atlantic Beach to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design experts In East Atlantic Beach to serve you to achieve real results. Effective designs created by our website design company can help and drive results!

East Atlantic Beach lead generation on Facebook
target your audience In East Atlantic Beach with Facebook

Reaching Your Prospects In East Atlantic Beach on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on individuals who have visited your site before (retargeting);
  • Individuals that are followers of your page;
  • Prospects that have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In East Atlantic Beach is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
  • For any company who does business regionally In East Atlantic Beach Facebook is a superb technique to appear in front of your target audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency, SEO ad agency or retargeting agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design or our marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In East Atlantic Beach

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company on LI and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063