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Facebook & Social Media Advertising In East Atlantic Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In East Atlantic Beach

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In East Atlantic Beach, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

When you reach people In East Atlantic Beach, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In East Atlantic Beach to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to engage our website design company In East Atlantic Beach to serve you to achieve results. Powerful designs from our website design agency help you and secure results!

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target your audience In East Atlantic Beach with Facebook

Reaching Your Prospects In East Atlantic Beach on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your website before (retargeting);
  • Individuals who are followers of your page;
  • Prospects who may have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In East Atlantic Beach is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any organization who does business regionally In East Atlantic Beach Facebook is a superb technique to reach your target audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just targeting the right prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO advertising agency in Suffolk or remarketing companies in Suffolk
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design company, our graphic design in Nassau County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In East Atlantic Beach

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063