Facebook & Social Media Advertising In East Atlantic Beach

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In East Atlantic Beach, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you connect with people In East Atlantic Beach, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In East Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design agency In East Atlantic Beach to assist you to succeed. Exceptional designs implemented by our website design company will help and drive results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In East Atlantic Beach is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In East Atlantic Beach Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click ad consultants, our local ad agency in Suffolk, SEO ad agency in Nassau County or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts on Long Island or our online marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen company on Long Island and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063