Facebook & Social Media Advertising In East Atlantic Beach

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In East Atlantic Beach, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you appear in front of people In East Atlantic Beach, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In East Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to call our website design agency In East Atlantic Beach to serve your business to achieve results. Excellent designs by our website design experts drive success and drive results!

Reaching Your Prospects In East Atlantic Beach on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People that have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In East Atlantic Beach is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any business who does business regionally In East Atlantic Beach Facebook is an excellent method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local ad agency, search engine optimization ad agency on LI or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design company, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063