Facebook & Social Media Advertising In Port Washington

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Port Washington, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Port Washington, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Port Washington to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design agency In Port Washington to assist your business to achieve real results. Exceptional designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Port Washington on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Port Washington is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Port Washington Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency, SEO advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design services in Nassau County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063