Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Harbor Hills If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Harbor Hills, having the interests and geo targeting you seek. Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money? Once you connect with people In Harbor Hills, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Harbor Hills to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Prior to launching your advertising campaign, we can help you to determine precisely what you really need to achieve. Remember to call our website design experts In Harbor Hills to serve your business to succeed. Professional designs designed by our website design agency will help and secure results! Reaching Your Prospects In Harbor Hills on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Concentrating on those who have visited your site previously (retargeting); Individuals that are followers of your page; Individuals who may have similar pursuits (such as other pages on Facebook); Potential customers who meet demographic considerations; Individuals that are already your customers; and the list goes on... With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The main advantage Facebook offers In Harbor Hills is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently. The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Ideal for Getting to Local Market Places Are you a lawyer? Physician? Home services business? A restaurant or retailer? For any business who does business locally In Harbor Hills Facebook is a great technique to reach your target audience. We have the ability to concentrate on your prospects in several ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special offer on Mondays? We are able to do that. The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help). In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below. If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising agency, SEO ad agency or remarketing agency please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "great deal" for your marketing budget truly depends upon the numbers. Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again. Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design experts in Suffolk County or our marketing consulting services in Suffolk contact us today. Facebook Strategies Have To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook. Our lead gen in New York and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Harbor Hills and Facebook Everyone's requirements are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to talk about your business and needs, and see if there is a way we can help you successfully improve your business. 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