Facebook & Social Media Advertising In Plandome Heights

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Plandome Heights, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you reach people In Plandome Heights, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Plandome Heights to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design agency In Plandome Heights to serve you to maximize results. Excellent designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Plandome Heights on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Plandome Heights is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business locally In Plandome Heights Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising company, SEO consultants in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063