Facebook & Social Media Advertising In Sands Point

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Sands Point, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

Once you reach people In Sands Point, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Sands Point to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design company In Sands Point to serve your business to achieve results. Great designs by our website design experts will help and secure results!

Reaching Your Prospects In Sands Point on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Sands Point is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business regionally In Sands Point Facebook is a superb way to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in Suffolk County, SEO company in NY or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our online advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063