Facebook & Social Media Advertising In Roslyn Harbor

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Roslyn Harbor, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you reach people In Roslyn Harbor, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Roslyn Harbor to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Roslyn Harbor to assist you to succeed. Exceptional designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Roslyn Harbor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Individuals that are fans of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Roslyn Harbor is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Roslyn Harbor Facebook is an excellent way to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants in Suffolk, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in Suffolk County or our marketing consulting services on L.I. contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063