Facebook & Social Media Advertising In Roslyn Harbor

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Roslyn Harbor, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you reach people In Roslyn Harbor, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Roslyn Harbor to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to reach out to our website design experts In Roslyn Harbor to help your business to achieve real results. Great designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Roslyn Harbor on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, hobbies and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Roslyn Harbor is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Roslyn Harbor Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in NY or our advertising consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063