Facebook & Social Media Advertising In Roslyn Harbor

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Roslyn Harbor, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Roslyn Harbor, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Roslyn Harbor to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to allow our website design company In Roslyn Harbor to help your business to achieve real results. Excellent designs from our website design company help you and achieve results!

Reaching Your Prospects In Roslyn Harbor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• People who are fans of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Roslyn Harbor is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Roslyn Harbor Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local advertising company in Suffolk, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design gurus, our graphic design or our online advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen on LI and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063