Facebook & Social Media Advertising In Williston Park

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Williston Park, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you reach people In Williston Park, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Williston Park to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design company In Williston Park to assist your business to achieve results. Quality designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Williston Park on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• People who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Williston Park is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Williston Park Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC ad company, our local advertising agency in Nassau County, SEO ad agency in Nassau County or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web site design company, our graphic design experts or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063