Facebook & Social Media Advertising In Williston Park

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Williston Park, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In Williston Park, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Williston Park to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design agency In Williston Park to aid you to achieve results. Professional designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Williston Park on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• People that are followers of your page;
• Prospects that have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Williston Park is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Williston Park Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising company on LI, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063