Facebook & Social Media Advertising In Williston Park

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Williston Park, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you appear in front of people In Williston Park, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Williston Park to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design agency In Williston Park to work with you to achieve real results. Effective designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Williston Park on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Williston Park is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Williston Park Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local advertising company, SEO ad agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design in Nassau or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063