Facebook & Social Media Advertising In New Cassel

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In New Cassel, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you appear in front of people In New Cassel, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In New Cassel to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In New Cassel to help your business to achieve results. Effective designs designed by our website design company help your business and drive results!

Reaching Your Prospects In New Cassel on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In New Cassel is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business locally In New Cassel Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in Suffolk County, search engine optimization professionals in Suffolk or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design services in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in NY and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063