Facebook & Social Media Advertising In Plainedge

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Plainedge, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Plainedge, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Plainedge to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Plainedge to assist you to succeed. Strong designs by our website design experts can help and secure results!

Reaching Your Prospects In Plainedge on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Plainedge is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Plainedge Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local advertising agency, search engine optimization advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our online marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063