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Facebook & Social Media Advertising In Plainedge

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Plainedge

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Plainedge, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you reach people In Plainedge, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Plainedge to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Plainedge to serve you to succeed. Exceptional designs created by our website design company help your business and achieve results!

Plainedge lead generation on social media
target your audience In Plainedge with Facebook

Reaching Your Prospects In Plainedge on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site before (retargeting);
  • Individuals that are enthusiasts of your page;
  • Prospects who may have related interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Plainedge is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

  • Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
  • For any business who conducts business locally In Plainedge Facebook is a superb method to appear in front of your audience.
  • We can focus on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design experts or our marketing consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In Plainedge

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063