Facebook & Social Media Advertising In Plainedge

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Plainedge

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Plainedge, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you reach people In Plainedge, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In Plainedge to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Plainedge to work with your business to maximize results. Effective designs created by our website design experts will help and secure results!

Plainedge lead generation on Facebook
target your audience In Plainedge with Facebook

Reaching Your Prospects In Plainedge on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your web site in the past (retargeting);
  • People that are followers of your page;
  • Potential customers that have related passions (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Plainedge is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

  • Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
  • For any organization who conducts business regionally In Plainedge Facebook is an excellent way to reach your target audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad company, our local ad agency in Suffolk County, SEO ad agency on LI or remarketing agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design agency, our graphic design services or our marketing consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In Plainedge

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063