Facebook & Social Media Advertising In Plainedge

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Plainedge, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

Once you reach people In Plainedge, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Plainedge to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design experts In Plainedge to help you to achieve results. Quality designs from our website design experts help you and secure results!

Reaching Your Prospects In Plainedge on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Plainedge is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Plainedge Facebook is a superb technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local advertising agency, SEO advertising agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design consultants, our graphic design companies on Long Island or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063