Facebook & Social Media Advertising In Plainedge

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Plainedge, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people In Plainedge, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Plainedge to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Plainedge to aid you to maximize results. Strong designs by our website design company will help and drive results!

Reaching Your Prospects In Plainedge on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Plainedge is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any business who does business locally In Plainedge Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency in Suffolk County, SEO professionals in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design in New York or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063