Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Amityville If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In North Amityville, possessing the interests and geography you want. Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it? After you connect with people In North Amityville, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In North Amityville to be fans of your page to build "authority" status and brand reputation? Are we going for registrations? Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve. Remember to talk to our website design company In North Amityville to help your business to succeed. Great designs by our website design agency drive success and drive results! Reaching Your Prospects In North Amityville on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Concentrating on people who have visited your site before (retargeting); Prospects who are enthusiasts of your page; Prospects who may have very similar pursuits (which include other pages on Facebook); Prospects who meet demographic considerations; People that are currently your customers; and the list goes on... With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Necessary The main advantage Facebook offers In North Amityville is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently. The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Wonderful for Getting into Regional Areas Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer? For any business who does business locally In North Amityville Facebook is an excellent way to reach your target audience. We have the ability to focus on your prospects in several ways. Only wish to reach women 35-65 in three zip codes? No problem! Want to have a special on Thursdays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below. If you would like to discuss the services of our New York pay per click advertising agency, our local ad agency, SEO ad agency or retargeting companies in Nassau County please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your marketing budget really depends on the numbers. Suppose search engine clicks are $10 and Facebook visitors are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design company, our graphic design services or our online marketing consulting services call us today. Facebook Promotions Need To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook. Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Marketing In North Amityville and Facebook Everybody's needs are very different, there are no absolute solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to talk about your business and requires, and see if there is a way we can help you productively increase your business. 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