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Facebook & Social Media Advertising In North Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Amityville

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In North Amityville, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

When you connect with people In North Amityville, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In North Amityville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design experts In North Amityville to aid your business to achieve results. Great designs designed by our website design agency drive success and secure results!

North Amityville lead generation on Facebook
target your audience In North Amityville with Facebook

Reaching Your Prospects In North Amityville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your site previously (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who have similar passions (including other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Amityville is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

  • Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
  • For any business who conducts business regionally In North Amityville Facebook is an excellent method to reach your target audience.
  • We can focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals in Nassau, SEO ad agency in Nassau County or retargeting companies in Suffolk County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts in Suffolk or our advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In North Amityville

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063