Facebook & Social Media Advertising In North Amityville

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In North Amityville, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you reach people In North Amityville, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In North Amityville to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In North Amityville to work with your business to achieve real results. Professional designs by our website design agency help your business and drive results!

Reaching Your Prospects In North Amityville on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In North Amityville is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any business who does business locally In North Amityville Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency, SEO advertising agency in Suffolk County or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design experts or our marketing consulting services on LI call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063