Facebook & Social Media Advertising In North Amityville

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In North Amityville, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you connect with people In North Amityville, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In North Amityville to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design agency In North Amityville to assist you to achieve real results. Effective designs designed by our website design company help your business and secure results!

Reaching Your Prospects In North Amityville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Amityville is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In North Amityville Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design in NY or our marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063