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Facebook & Social Media Advertising In North Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Amityville

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In North Amityville, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you connect with people In North Amityville, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In North Amityville to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design company In North Amityville to work with you to succeed. Powerful designs developed by our website design experts will help and drive results!

North Amityville lead generation on social media
target your audience In North Amityville with Facebook

Reaching Your Prospects In North Amityville on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your web site before (retargeting);
  • Individuals that are fans of your page;
  • People that have very similar passions (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Amityville is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

  • Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
  • For any company who conducts business locally In North Amityville Facebook is a great way to appear in front of your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad company in Nassau, SEO experts on Long Island or remarketing campaign in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design or our advertising consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In North Amityville

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063