Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Amityville If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Amityville, possessing the interests and geo targeting you seek. Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money? Once you reach people In North Amityville, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In North Amityville to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Before starting your campaign, we are able to help you to identify precisely what you really need to accomplish. Remember to speak with our website design experts In North Amityville to assist you to succeed. Professional designs designed by our website design experts can help and secure results! Reaching Your Prospects In North Amityville on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on those who have been to your site previously (retargeting); Prospects who are fans of your page; Prospects that have similar pursuits (including other pages on Facebook); Prospects who meet demographic considerations; People who are currently your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary advantage Facebook offers In North Amityville is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you offer quite recently. The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Out to Local Market Places Are you an attorney? Doctor? Home renovation company? A restaurant or store? For any company who does business locally In North Amityville Facebook is a great method to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Wednesday? We can do that. The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help). In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our PPC advertising company, our local ad agency in Suffolk, search engine optimization advertising agency on Long Island or remarketing companies in Suffolk County please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers. Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Suffolk or our advertising consulting services in Suffolk contact us today. Facebook Campaigns Must Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook. Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In North Amityville and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to talk about your business and needs, and see if there is a way we are able to help you productively increase your business. 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