Facebook & Social Media Advertising In North Massapequa

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In North Massapequa, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you appear in front of people In North Massapequa, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In North Massapequa to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design agency In North Massapequa to assist you to succeed. Exceptional designs from our website design agency drive success and secure results!

Reaching Your Prospects In North Massapequa on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In North Massapequa is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who does business locally In North Massapequa Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local advertising experts on Long Island, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design agency, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063