Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In North Massapequa If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In North Massapequa, possessing the interests and geo targeting you want. Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money? After you connect with people In North Massapequa, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In North Massapequa to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups? Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve. Remember to talk to our website design experts In North Massapequa to work with you to achieve results. Exceptional designs by our website design experts will help and drive results! Reaching Your Prospects In North Massapequa on Facebook There are numerous ways to appear in front of an "Audience" on Facebook: Focusing on people who have been to your site in the past (retargeting); People who are followers of your page; Potential customers who may have similar interests (such as other pages on Facebook); People who meet demographic factors; Individuals that are already your customers; and the list goes on... With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary benefit Facebook offers In North Massapequa is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently. The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Regional Markets Are you an attorney? Medical professional? Home services company? A restaurant or retailer? For any business who conducts business locally In North Massapequa Facebook is a superb way to reach your audience. We have the ability to concentrate on your prospects in several ways. Only wish to reach women 35-65 in a few zip codes? No worries! Want to have a special on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help). In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next. If you would like to discuss the services of our New York pay per click advertising agency, our local advertising professionals in NY, SEO company in NY or remarketing campaign in Suffolk please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers. Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your design strong before launching ads like these. For info about our Suffolk web design consultants, our graphic design or our advertising consulting services in Nassau contact us today. Facebook Promotions Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook. Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In North Massapequa and Facebook Everybody's requirements are very different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to discuss your business and needs, and see if there is a way we can help you successfully grow your business. 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