Facebook & Social Media Advertising In North Massapequa

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In North Massapequa, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you reach people In North Massapequa, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In North Massapequa to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to call our website design agency In North Massapequa to assist your business to achieve real results. Great designs by our website design experts help you and secure results!

Reaching Your Prospects In North Massapequa on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In North Massapequa is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally In North Massapequa Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local advertising agency, search engine optimization advertising agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design services in Nassau County or our marketing consulting services in Nassau call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063