Facebook & Social Media Advertising In North Massapequa

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Massapequa

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In North Massapequa, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you connect with people In North Massapequa, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In North Massapequa to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In North Massapequa to assist you to achieve real results. Excellent designs from our website design experts help your business and secure results!

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target your audience In North Massapequa with Facebook

Reaching Your Prospects In North Massapequa on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who may have similar passions (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In North Massapequa is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any organization who does business locally In North Massapequa Facebook is an excellent method to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just concentrating on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI PPC ad agency, our local ad company, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design professionals, our graphic design in Suffolk County or our online marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In North Massapequa

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063