Facebook & Social Media Advertising In North Massapequa

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In North Massapequa, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In North Massapequa, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In North Massapequa to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design experts In North Massapequa to assist you to maximize results. Great designs created by our website design agency help you and achieve results!

Reaching Your Prospects In North Massapequa on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People that are fans of your page;
• People that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In North Massapequa is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In North Massapequa Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC advertising consultants, our local ad consultants in Suffolk County, SEO experts in Suffolk County or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063