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Facebook & Social Media Advertising In North Massapequa

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In North Massapequa

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Massapequa, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you reach people In North Massapequa, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In North Massapequa to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to call our website design company In North Massapequa to serve your business to succeed. Powerful designs designed by our website design company help your business and achieve results!

North Massapequa lead generation on Facebook
target your audience In North Massapequa with Facebook

Reaching Your Prospects In North Massapequa on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • People that have related interests (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In North Massapequa is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

  • Are you an attorney? Doctor? Home repair company? A restaurant or store?
  • For any company who does business locally In North Massapequa Facebook is an excellent technique to reach your audience.
  • We are able to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Suffolk County, SEO company in NY or remarketing companies in Suffolk County
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design professionals, our graphic design services or our advertising consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In North Massapequa

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display ads company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063