Facebook & Social Media Advertising In North Massapequa

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In North Massapequa, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

When you connect with people In North Massapequa, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In North Massapequa to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design agency In North Massapequa to help you to maximize results. Excellent designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In North Massapequa on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Potential customers who are followers of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In North Massapequa is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In North Massapequa Facebook is a superb method to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising company, our local advertising professionals, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts on LI or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063