Facebook & Social Media Advertising In North Wantagh

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In North Wantagh, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In North Wantagh, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In North Wantagh to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design experts In North Wantagh to serve your business to achieve real results. Excellent designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Wantagh is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In North Wantagh Facebook is a superb technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local advertising consultants, SEO experts in NY or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design company, our graphic design experts in Nassau or our marketing consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063