Facebook & Social Media Advertising In North Wantagh

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In North Wantagh, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In North Wantagh, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In North Wantagh to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In North Wantagh to help your business to succeed. Professional designs implemented by our website design company help you and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Individuals that are followers of your page;
• Prospects who have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In North Wantagh is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In North Wantagh Facebook is a great way to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our New York PPC advertising company, our local advertising agency, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063