Facebook & Social Media Advertising In North Wantagh

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In North Wantagh, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you appear in front of people In North Wantagh, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In North Wantagh to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design agency In North Wantagh to work with you to maximize results. Powerful designs designed by our website design experts will help and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In North Wantagh is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business locally In North Wantagh Facebook is a great way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad agency on LI, SEO experts or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design gurus, our graphic design experts in New York or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our paid ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063