Facebook & Social Media Advertising In Seaford

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Seaford, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you reach people In Seaford, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Seaford to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design agency In Seaford to work with your business to achieve real results. Excellent designs developed by our website design company can help and secure results!

Reaching Your Prospects In Seaford on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Seaford is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Seaford Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants in New York, SEO professionals on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design companies in NY or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063