Facebook & Social Media Advertising In Seaford

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Seaford, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you reach people In Seaford, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Seaford to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design experts In Seaford to aid your business to achieve results. Powerful designs by our website design experts can help and drive results!

Reaching Your Prospects In Seaford on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Seaford is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Seaford Facebook is a superb technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local ad agency, SEO advertising agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design on Long Island or our marketing consulting services on L.I. contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063