Facebook & Social Media Advertising In East Massapequa

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In East Massapequa, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you reach people In East Massapequa, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In East Massapequa to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design company In East Massapequa to assist your business to achieve results. Great designs developed by our website design company will help and achieve results!

Reaching Your Prospects In East Massapequa on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• People that have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In East Massapequa is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In East Massapequa Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising consultants, our local advertising experts on LI, SEO ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063