Facebook & Social Media Advertising In East Massapequa

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In East Massapequa, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you connect with people In East Massapequa, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In East Massapequa to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to reach out to our website design company In East Massapequa to serve you to achieve results. Excellent designs developed by our website design experts will help and secure results!

Reaching Your Prospects In East Massapequa on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In East Massapequa is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business locally In East Massapequa Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad company in Nassau, SEO ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design experts in New York or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063