Facebook & Social Media Advertising In Wheatley Heights

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Wheatley Heights, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you connect with people In Wheatley Heights, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Wheatley Heights to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to call our website design company In Wheatley Heights to aid your business to achieve results. Quality designs created by our website design company will help and secure results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Wheatley Heights is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Wheatley Heights Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad company, SEO professionals on Long Island or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web site design consultants, our graphic design or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063