Facebook & Social Media Advertising In Wheatley Heights

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Wheatley Heights, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you connect with people In Wheatley Heights, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Wheatley Heights to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design company In Wheatley Heights to serve you to achieve results. Powerful designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Wheatley Heights is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Wheatley Heights Facebook is a great way to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency in New York, SEO ad agency in Nassau or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design on L.I. or our online advertising consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063