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Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Wheatley Heights, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Wheatley Heights, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Wheatley Heights to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to meet with our website design experts In Wheatley Heights to assist you to succeed. Great designs designed by our website design agency help you and achieve results!

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target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your web site before (retargeting);
  • Individuals who are fans of your page;
  • Potential customers who may have similar interests (such as other pages on Facebook);
  • People who meet demographic factors;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Wheatley Heights is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

  • Are you a lawyer? Physician? Home renovation company? A restaurant or store?
  • For any company who conducts business regionally In Wheatley Heights Facebook is a superb method to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local advertising experts on Long Island, SEO company or remarketing agencies on LI
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design in New York or our online marketing consulting services on Long Island call us today.

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social media marketing with facebook In Wheatley Heights

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063