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Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Wheatley Heights

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Wheatley Heights, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you reach people In Wheatley Heights, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Wheatley Heights to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Wheatley Heights to aid your business to maximize results. Effective designs from our website design agency help you and drive results!

Wheatley Heights lead generation on Facebook
target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your web site before (retargeting);
  • Prospects who are fans of your page;
  • People that have related pursuits (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Wheatley Heights is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

  • Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
  • For any organization who conducts business locally In Wheatley Heights Facebook is an excellent way to appear in front of your target audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising company, SEO professionals or remarketing agencies in Suffolk County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design in New York or our marketing consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In Wheatley Heights

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063