Facebook & Social Media Advertising In Wheatley Heights

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Wheatley Heights, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you connect with people In Wheatley Heights, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Wheatley Heights to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In Wheatley Heights to serve your business to achieve results. Effective designs created by our website design company drive success and drive results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People that are fans of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Wheatley Heights is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any business who does business locally In Wheatley Heights Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local advertising agency, SEO ad agency or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design gurus, our graphic design on L.I. or our advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063