Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Wheatley Heights, possessing the interests and geo targeting you seek. Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost? Once you appear in front of people In Wheatley Heights, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Wheatley Heights to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Prior to starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish. Remember to talk to our website design experts In Wheatley Heights to aid your business to achieve results. Quality designs from our website design experts can help and achieve results! Reaching Your Prospects In Wheatley Heights on Facebook There are many ways to appear in front of an "Audience" on Facebook: Focusing on individuals who have visited your website previously (retargeting); People who are followers of your page; Prospects who may have related interests (such as other pages on Facebook); Potential customers who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary advantage Facebook offers In Wheatley Heights is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently. The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Getting into Local Areas Are you a lawyer? Medical professional? Home repair business? A restaurant or store? For any organization who conducts business regionally In Wheatley Heights Facebook is a superb way to appear in front of your audience. We have the ability to focus on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help). In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively searching for a lawyer, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below. If you would like to talk about the services of our Nassau pay per click ad consultants, our local ad experts, SEO ad agency in NY or remarketing companies in Nassau County please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers. Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again. Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design in Nassau County or our online advertising consulting services contact us today. Facebook Promotions Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook. Our lead generation service in Suffolk County and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Wheatley Heights and Facebook Everybody's needs are different, there are no all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to discuss your business and needs, and see if there is a way we are able to help you effectively increase your business. 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