Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights
If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Wheatley Heights, possessing the interests and geo targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?
When you appear in front of people In Wheatley Heights, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Wheatley Heights to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.
Reaching Your Prospects In Wheatley Heights on Facebook
There are numerous methods to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your web site before (retargeting);
- Individuals that are fans of your page;
- People that have very similar pursuits (including other pages on Facebook);
- Individuals who meet demographic factors;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Needed
The primary advantage Facebook offers In Wheatley Heights is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.
The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Regional Markets
- Are you a lawyer? Physician? Home services company? A restaurant or store?
- For any business who does business regionally In Wheatley Heights Facebook is an excellent technique to reach your target audience.
- We have the ability to target your prospects in several ways.
- Only want to reach women 35-65 in a few zip codes? No worries!
- Want to have a special on Thursdays? We can do that.
The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right market, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other engines. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to discuss the services of our New York PPC advertising consultants, our local advertising consultants in Nassau, SEO advertising agency in Nassau County or retargeting agencies in Nassau
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.
Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.
Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design in Suffolk County or our marketing consulting services contact us today.
Facebook Promotions Must Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.