Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Wheatley Heights
If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Wheatley Heights, possessing the interests and geography you seek.
Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?
When you connect with people In Wheatley Heights, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Wheatley Heights to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.
Reaching Your Prospects In Wheatley Heights on Facebook
There are lots of methods to appear in front of an "Audience" on Facebook:
- Focusing on those who have visited your web site in the past (retargeting);
- People that are fans of your page;
- Individuals that have very similar passions (including other pages on Facebook);
- Individuals who meet demographic considerations;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Required
The primary advantage Facebook offers In Wheatley Heights is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.
The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Wonderful for Reaching Out to Local Markets
- Are you an attorney? Doctor? Home services company? A restaurant or retailer?
- For any business who conducts business locally In Wheatley Heights Facebook is a great method to reach your target audience.
- We can focus on your prospects in numerous ways.
- Only need to reach women 35-65 in a few zip codes? No problem!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.
If you would like to talk about the services of our Suffolk PPC advertising company, our local advertising company in Nassau County, SEO advertising agency in Suffolk or retargeting campaign in Nassau
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.
Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies in Suffolk or our online advertising consulting services in New York call us today.
Facebook Promotions Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.