Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights
If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Wheatley Heights, having the interests and geographic targeting you want.
Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?
After you appear in front of people In Wheatley Heights, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Wheatley Heights to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to achieve.
Reaching Your Prospects In Wheatley Heights on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your website before (retargeting);
- Individuals who are followers of your page;
- Potential customers who have similar interests (including other pages on Facebook);
- People who meet demographic considerations;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The primary advantage Facebook offers In Wheatley Heights is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.
The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Regional Market Places
- Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
- For any organization who does business regionally In Wheatley Heights Facebook is a superb technique to appear in front of your audience.
- We have the ability to concentrate on your prospects in many ways.
- Only wish to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special on Wednesday? We can do that.
The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design services in Nassau County or our marketing consulting services call us today.
Facebook Strategies Have To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.