Facebook & Social Media Advertising In Wheatley Heights

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Wheatley Heights, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

When you connect with people In Wheatley Heights, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Wheatley Heights to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Wheatley Heights to serve your business to maximize results. Excellent designs created by our website design experts can help and drive results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• Individuals that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Wheatley Heights is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Wheatley Heights Facebook is a superb technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising experts on LI, search engine optimization ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design agency, our graphic design or our marketing consulting services in NY contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063