Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Wheatley Heights, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

After you connect with people In Wheatley Heights, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Wheatley Heights to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Wheatley Heights to aid your business to achieve real results. Professional designs developed by our website design company help your business and secure results!

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target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your website previously (retargeting);
  • Individuals that are enthusiasts of your page;
  • People that have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Wheatley Heights is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

  • Are you an attorney? Health care provider? Home repair company? A restaurant or store?
  • For any company who does business regionally In Wheatley Heights Facebook is a great way to appear in front of your audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC advertising agency, our local ad consultants in NY, SEO ad agency or remarketing agencies in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design companies or our online advertising consulting services call us today.

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social media marketing with facebook In Wheatley Heights

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063