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Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Wheatley Heights

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Wheatley Heights, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you reach people In Wheatley Heights, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Wheatley Heights to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design experts In Wheatley Heights to assist your business to maximize results. Exceptional designs designed by our website design company drive success and secure results!

Wheatley Heights lead generation on Facebook
target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your site before (retargeting);
  • Individuals who are fans of your page;
  • People who have related interests (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Wheatley Heights is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

  • Are you a lawyer? Physician? Home services business? A restaurant or merchant?
  • For any organization who conducts business regionally In Wheatley Heights Facebook is an excellent way to reach your audience.
  • We can focus on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad agency in Suffolk, SEO advertising agency or remarketing companies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design services in Suffolk or our online advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Wheatley Heights

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063