Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Wheatley Heights
If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Wheatley Heights, having the interests and geo targeting you want.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?
When you appear in front of people In Wheatley Heights, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Wheatley Heights to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Before starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.
Reaching Your Prospects In Wheatley Heights on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have been to your website before (retargeting);
- People who are followers of your page;
- Potential customers who may have related interests (which include other pages on Facebook);
- Potential customers who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The main advantage Facebook offers In Wheatley Heights is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.
The search engines are limited to individuals actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Getting into Regional Areas
- Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
- For any organization who conducts business locally In Wheatley Heights Facebook is a great technique to appear in front of your audience.
- We have the ability to focus on your prospects in several ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geo, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).
In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.
So is Facebook Worth It?
Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau web design agency, our graphic design services on Long Island or our advertising consulting services in Suffolk County call us today.
Facebook Campaigns Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.