Facebook & Social Media Advertising In Wheatley Heights

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wheatley Heights

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Wheatley Heights, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you appear in front of people In Wheatley Heights, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Wheatley Heights to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to engage our website design company In Wheatley Heights to work with you to achieve real results. Exceptional designs from our website design company will help and secure results!

Wheatley Heights lead generation on Facebook
target your audience In Wheatley Heights with Facebook

Reaching Your Prospects In Wheatley Heights on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your site previously (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who have related interests (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Wheatley Heights is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

  • Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
  • For any business who does business locally In Wheatley Heights Facebook is a superb method to appear in front of your audience.
  • We can focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in New York, SEO advertising agency in Suffolk or retargeting agencies
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design companies or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Wheatley Heights

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063