Facebook & Social Media Advertising In Elwood

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Elwood, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Elwood, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Elwood to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design company In Elwood to serve your business to maximize results. Great designs from our website design company help your business and secure results!

Reaching Your Prospects In Elwood on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• People who are fans of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Elwood is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who does business regionally In Elwood Facebook is a great technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Suffolk, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063