Facebook & Social Media Advertising In Elwood

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Elwood, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Elwood, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Elwood to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design company In Elwood to work with you to achieve results. Powerful designs from our website design agency will help and drive results!

Reaching Your Prospects In Elwood on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People that have related interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Elwood is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business locally In Elwood Facebook is a superb method to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad consultants, SEO ad agency on Long Island or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in NY or our marketing consulting services on L.I. contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063