Facebook & Social Media Advertising In Elwood

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Elwood, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you reach people In Elwood, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Elwood to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design agency In Elwood to work with you to achieve real results. Effective designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Elwood on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• People who are followers of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Elwood is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who conducts business regionally In Elwood Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, search engine optimization ad agency in Suffolk or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design agency, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063