Facebook & Social Media Advertising In Elwood

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Elwood, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you reach people In Elwood, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Elwood to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Elwood to work with you to maximize results. Strong designs by our website design company help your business and achieve results!

Reaching Your Prospects In Elwood on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• People who have similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Elwood is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Elwood Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad consultants in Suffolk County, SEO advertising agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design company, our graphic design services or our online marketing consulting services on LI call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation on LI and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063