Facebook & Social Media Advertising In Elwood

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Elwood, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Elwood, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Elwood to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design company In Elwood to help your business to achieve real results. Quality designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Elwood on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Elwood is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Elwood Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local ad agency in Nassau, SEO advertising agency in Nassau or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in New York and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063