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Facebook & Social Media Advertising In Elwood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Elwood

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Elwood, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you appear in front of people In Elwood, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Elwood to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design agency In Elwood to help your business to succeed. Strong designs developed by our website design experts can help and achieve results!

Elwood lead generation on Facebook
target your audience In Elwood with Facebook

Reaching Your Prospects In Elwood on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site before (retargeting);
  • Prospects that are fans of your page;
  • Potential customers who have similar passions (which include other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Elwood is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

  • Are you an attorney? Medical professional? Home repair company? A restaurant or store?
  • For any company who conducts business locally In Elwood Facebook is a great technique to appear in front of your target audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC advertising agency, our local ad agency, SEO ad agency in New York or retargeting agency in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Elwood

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063