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Facebook & Social Media Advertising In Elwood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Elwood

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Elwood, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you reach people In Elwood, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Elwood to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Elwood to aid you to achieve real results. Effective designs implemented by our website design company can help and achieve results!

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target your audience In Elwood with Facebook

Reaching Your Prospects In Elwood on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site before (retargeting);
  • People who are fans of your page;
  • Individuals who may have related passions (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Elwood is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
  • For any business who conducts business regionally In Elwood Facebook is an excellent way to reach your audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency on Long Island, search engine optimization experts in Suffolk or retargeting campaign
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design agency, our graphic design experts or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Elwood

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063