Facebook & Social Media Advertising In Laurel Hollow

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Laurel Hollow, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you connect with people In Laurel Hollow, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Laurel Hollow to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to allow our website design experts In Laurel Hollow to assist you to succeed. Quality designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, interests and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Laurel Hollow is its capability to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Laurel Hollow Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our New York PPC advertising agency, our local ad experts in Nassau County, SEO ad agency or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in New York or our advertising consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063