Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Laurel Hollow
If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Laurel Hollow, having the interests and geographic targeting you want.
Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?
Once you reach people In Laurel Hollow, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Laurel Hollow to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Prior to launching your campaign, we are able to help you to identify what it is that you need to achieve.
Reaching Your Prospects In Laurel Hollow on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Concentrating on those who have been to your web site in the past (retargeting);
- People who are enthusiasts of your page;
- People who may have similar passions (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The main advantage Facebook offers In Laurel Hollow is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.
The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Regional Areas
- Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
- For any company who does business locally In Laurel Hollow Facebook is a great way to reach your audience.
- We are able to concentrate on your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Thursdays? We are able to do that.
The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other engines. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).
In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.
If you would like to talk about the services of our Nassau PPC ad consultants, our local ad experts in Nassau County, SEO ad agency in NY or retargeting companies in Nassau County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.
Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design in Suffolk or our online marketing consulting services in NY call us today.
Facebook Promotions Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.