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Facebook & Social Media Advertising In Laurel Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Laurel Hollow

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Laurel Hollow, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

When you reach people In Laurel Hollow, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Laurel Hollow to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design company In Laurel Hollow to work with you to maximize results. Strong designs designed by our website design company can help and drive results!

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target your audience In Laurel Hollow with Facebook

Reaching Your Prospects In Laurel Hollow on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site before (retargeting);
  • Individuals that are enthusiasts of your page;
  • Individuals that have very similar pursuits (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Laurel Hollow is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

  • Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
  • For any business who conducts business regionally In Laurel Hollow Facebook is an excellent method to appear in front of your audience.
  • We have the ability to focus on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local advertising consultants in Nassau County, search engine optimization advertising agency in NY or retargeting campaign in NY
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design or our marketing consulting services on Long Island call us today.

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social media marketing with facebook In Laurel Hollow

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063