Facebook & Social Media Advertising In Laurel Hollow

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Laurel Hollow, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you reach people In Laurel Hollow, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Laurel Hollow to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design experts In Laurel Hollow to assist your business to maximize results. Effective designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• People that are followers of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Laurel Hollow is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Laurel Hollow Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization advertising agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design experts, our graphic design or our advertising consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063