Facebook & Social Media Advertising In Laurel Hollow

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Laurel Hollow, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you reach people In Laurel Hollow, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Laurel Hollow to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to let our website design experts In Laurel Hollow to serve your business to achieve results. Exceptional designs by our website design agency help your business and achieve results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• Potential customers that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, hobbies and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Laurel Hollow is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Laurel Hollow Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising company, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063