Facebook & Social Media Advertising In Laurel Hollow

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Laurel Hollow, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you reach people In Laurel Hollow, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Laurel Hollow to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design agency In Laurel Hollow to serve your business to succeed. Effective designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• People that have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Laurel Hollow is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who does business locally In Laurel Hollow Facebook is an excellent way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising consultants, our local advertising consultants, SEO ad agency in Suffolk County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design services in Nassau or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063