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Facebook & Social Media Advertising In Laurel Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Laurel Hollow

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Laurel Hollow, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Laurel Hollow, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Laurel Hollow to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to call our website design experts In Laurel Hollow to serve your business to achieve real results. Powerful designs by our website design company will help and drive results!

Laurel Hollow lead generation on social media
target your audience In Laurel Hollow with Facebook

Reaching Your Prospects In Laurel Hollow on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your site in the past (retargeting);
  • People that are enthusiasts of your page;
  • Potential customers who may have very similar interests (including other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Laurel Hollow is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

  • Are you a lawyer? Medical professional? Home services company? A restaurant or store?
  • For any company who does business locally In Laurel Hollow Facebook is a great method to reach your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising company, our local ad professionals in Nassau, SEO ad agency in Suffolk or retargeting campaign
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web design gurus, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Laurel Hollow

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063