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Facebook & Social Media Advertising In Laurel Hollow

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Laurel Hollow

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Laurel Hollow, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

When you connect with people In Laurel Hollow, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Laurel Hollow to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to let our website design company In Laurel Hollow to aid your business to succeed. Professional designs developed by our website design company help your business and achieve results!

Laurel Hollow lead generation on Facebook
target your audience In Laurel Hollow with Facebook

Reaching Your Prospects In Laurel Hollow on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your web site before (retargeting);
  • Prospects that are followers of your page;
  • Individuals who may have related passions (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Laurel Hollow is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
  • For any business who does business regionally In Laurel Hollow Facebook is a great way to reach your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency on LI, search engine optimization advertising agency on Long Island or retargeting agencies on Long Island
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Laurel Hollow

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063