Facebook & Social Media Advertising In Greenlawn

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Greenlawn, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you reach people In Greenlawn, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Greenlawn to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design company In Greenlawn to assist you to achieve real results. Exceptional designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Greenlawn is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Greenlawn Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063