Facebook & Social Media Advertising In Greenlawn

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Greenlawn, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

Once you connect with people In Greenlawn, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Greenlawn to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design company In Greenlawn to assist your business to achieve real results. Powerful designs by our website design company will help and achieve results!

Reaching Your Prospects In Greenlawn on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• People that are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Greenlawn is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Greenlawn Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising company, our local ad agency in Suffolk, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063