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Facebook & Social Media Advertising In Greenlawn

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Greenlawn

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Greenlawn, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you reach people In Greenlawn, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Greenlawn to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design experts In Greenlawn to help your business to maximize results. Great designs by our website design experts help your business and secure results!

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target your audience In Greenlawn with Facebook

Reaching Your Prospects In Greenlawn on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your site before (retargeting);
  • Prospects that are enthusiasts of your page;
  • People that have similar interests (which include other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Greenlawn is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
  • For any organization who conducts business regionally In Greenlawn Facebook is an excellent way to appear in front of your audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad company in Nassau, search engine optimization ad agency or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising budget truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in Nassau contact us today.

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social media marketing with facebook In Greenlawn

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063