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Facebook & Social Media Advertising In Greenlawn

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Greenlawn

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Greenlawn, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

When you connect with people In Greenlawn, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Greenlawn to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design company In Greenlawn to serve you to achieve results. Professional designs from our website design agency help your business and achieve results!

Greenlawn lead generation on Facebook
target your audience In Greenlawn with Facebook

Reaching Your Prospects In Greenlawn on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your website in the past (retargeting);
  • Prospects who are enthusiasts of your page;
  • People who have very similar passions (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Greenlawn is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

  • Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
  • For any organization who conducts business regionally In Greenlawn Facebook is an excellent method to reach your target audience.
  • We are able to target your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants, SEO ad agency on LI or remarketing agency
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design experts, our graphic design companies on Long Island or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Greenlawn

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063