Facebook & Social Media Advertising In Greenlawn

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Greenlawn, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Greenlawn, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Greenlawn to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design company In Greenlawn to aid you to maximize results. Strong designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Greenlawn is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Greenlawn Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local ad agency, SEO company in Nassau or retargeting agency on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in New York or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063