Facebook & Social Media Advertising In Greenlawn

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Greenlawn, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you reach people In Greenlawn, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Greenlawn to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design agency In Greenlawn to aid you to achieve results. Great designs by our website design company will help and secure results!

Reaching Your Prospects In Greenlawn on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• People that have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Greenlawn is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Greenlawn Facebook is a great method to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local advertising agency in New York, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design consultants, our graphic design services in Suffolk or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063