Facebook & Social Media Advertising In Greenlawn

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Greenlawn, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you reach people In Greenlawn, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Greenlawn to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design company In Greenlawn to serve you to achieve real results. Effective designs from our website design experts will help and achieve results!

Reaching Your Prospects In Greenlawn on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Greenlawn is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Greenlawn Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click ad consultants, our local ad agency in NY, search engine optimization ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063