Facebook & Social Media Advertising In Greenlawn

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Greenlawn

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Greenlawn, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Greenlawn, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Greenlawn to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design company In Greenlawn to help you to achieve results. Professional designs created by our website design experts drive success and drive results!

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target your audience In Greenlawn with Facebook

Reaching Your Prospects In Greenlawn on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Targeting those who have been to your site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals who may have similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Greenlawn is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

  • Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who does business locally In Greenlawn Facebook is a great way to appear in front of your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad professionals, SEO ad agency or remarketing agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design agency, our graphic design on Long Island or our advertising consulting services in Nassau County call us today.

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social media marketing with facebook In Greenlawn

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063