Facebook & Social Media Advertising In Smithtown

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Smithtown, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Smithtown, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Smithtown to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Smithtown to serve you to achieve real results. Effective designs by our website design experts can help and achieve results!

Reaching Your Prospects In Smithtown on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• People who are fans of your page;
• Prospects who may have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Smithtown is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Smithtown Facebook is a great method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local ad agency, SEO advertising agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services in Suffolk or our marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063