Facebook & Social Media Advertising In Smithtown

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Smithtown, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

When you connect with people In Smithtown, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Smithtown to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to call our website design experts In Smithtown to serve your business to achieve results. Excellent designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Smithtown on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Smithtown is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Smithtown Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click ad agency, our local ad company in New York, SEO consultants or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design company, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063