Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Belle Terre If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Belle Terre, possessing the interests and geographic targeting you want. Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money? After you connect with people In Belle Terre, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Belle Terre to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups? Prior to launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve. Remember to speak with our website design company In Belle Terre to assist you to maximize results. Effective designs created by our website design agency drive success and secure results! Reaching Your Prospects In Belle Terre on Facebook There are many approaches to reach an "Audience" on Facebook: Targeting people who have been to your website before (retargeting); People that are fans of your page; Prospects who have related pursuits (including other pages on Facebook); Individuals who meet demographic factors; Individuals who are currently your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary advantage Facebook offers In Belle Terre is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently. The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Out to Local Niches Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer? For any business who does business locally In Belle Terre Facebook is a superb method to appear in front of your audience. We are able to target your prospects in numerous ways. Only need to reach women 35-65 in a couple of zip codes? No worries! Want to have a special offer on Thursdays? We are able to do that. The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency or remarketing companies in Nassau please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers. Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design in Nassau or our marketing consulting services call us today. Facebook Promotions Need To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook. Our lead generation service and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Marketing In Belle Terre and Facebook Everybody's needs are different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to talk about your business and requires, and see if there is a way we are able to help you effectively grow your business. 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