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Facebook & Social Media Advertising In Belle Terre

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Belle Terre

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Belle Terre, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Belle Terre, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Belle Terre to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to meet with our website design experts In Belle Terre to serve your business to achieve real results. Professional designs developed by our website design experts drive success and drive results!

Belle Terre lead generation on Facebook
target your audience In Belle Terre with Facebook

Reaching Your Prospects In Belle Terre on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting those who have been to your site in the past (retargeting);
  • People who are enthusiasts of your page;
  • Prospects who may have similar interests (such as other pages on Facebook);
  • People who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Belle Terre is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who conducts business locally In Belle Terre Facebook is a superb way to reach your target audience.
  • We are able to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, search engine optimization ad agency on Long Island or retargeting companies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design company, our graphic design on Long Island or our marketing consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In Belle Terre

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063