Facebook & Social Media Advertising In Miller Place

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Miller Place, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Miller Place, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Miller Place to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design company In Miller Place to serve you to achieve results. Strong designs from our website design experts drive success and drive results!

Reaching Your Prospects In Miller Place on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, passions and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Miller Place is its ability to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who does business regionally In Miller Place Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad professionals on LI, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design company, our graphic design experts or our marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063