Facebook & Social Media Advertising In Ridge

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Ridge, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Ridge, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Ridge to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Ridge to work with your business to succeed. Quality designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Ridge on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Prospects that are followers of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Ridge is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Ridge Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Suffolk, SEO advertising agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design gurus, our graphic design services in NY or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063