Facebook & Social Media Advertising In Ridge

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Ridge, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

When you reach people In Ridge, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Ridge to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to engage our website design agency In Ridge to help you to maximize results. Strong designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Ridge on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• People who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Ridge is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any company who does business regionally In Ridge Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, search engine optimization advertising agency in Suffolk or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design in Nassau County or our online marketing consulting services on L.I. contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063