Facebook & Social Media Advertising In Calverton

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Calverton, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Calverton, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Calverton to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design agency In Calverton to aid your business to achieve real results. Excellent designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Calverton on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Calverton is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In Calverton Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising consultants in Nassau County, SEO ad agency in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design companies in Nassau County or our online marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063