Facebook & Social Media Advertising In Calverton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Calverton

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Calverton, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you reach people In Calverton, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Calverton to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Calverton to help you to achieve results. Exceptional designs from our website design agency help your business and achieve results!

Calverton lead generation on Facebook
target your audience In Calverton with Facebook

Reaching Your Prospects In Calverton on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your web site in the past (retargeting);
  • Individuals who are fans of your page;
  • Prospects who may have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Calverton is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

  • Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
  • For any company who conducts business regionally In Calverton Facebook is a great method to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click ad company, our local advertising agency on Long Island, search engine optimization ad agency in Nassau or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design on LI or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Calverton

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063