Facebook & Social Media Advertising In Calverton

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Calverton

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Calverton, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Calverton, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Calverton to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design company In Calverton to work with your business to succeed. Great designs developed by our website design agency drive success and secure results!

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target your audience In Calverton with Facebook

Reaching Your Prospects In Calverton on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your web site before (retargeting);
  • People that are fans of your page;
  • Potential customers who may have related pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Calverton is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any company who does business locally In Calverton Facebook is an excellent technique to appear in front of your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals in NY, SEO ad agency or retargeting agencies in New York
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design services in New York or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Calverton

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063