Facebook & Social Media Advertising In Calverton

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Calverton, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Calverton, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Calverton to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design experts In Calverton to assist you to achieve results. Strong designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Calverton on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are followers of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Calverton is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Calverton Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York PPC advertising company, our local advertising agency in Nassau County, SEO ad agency in NY or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063