Facebook & Social Media Advertising In Calverton

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Calverton, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you reach people In Calverton, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Calverton to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design company In Calverton to assist you to maximize results. Quality designs by our website design company can help and drive results!

Reaching Your Prospects In Calverton on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Calverton is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Calverton Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our New York PPC advertising company, our local advertising agency on Long Island, SEO ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design on LI or our advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063