Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Aquebogue If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Aquebogue, having the interests and geographic targeting you seek. Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it? After you appear in front of people In Aquebogue, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Aquebogue to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish. Remember to allow our website design experts In Aquebogue to work with your business to achieve results. Powerful designs created by our website design experts will help and achieve results! Reaching Your Prospects In Aquebogue on Facebook There are many methods to appear in front of an "Audience" on Facebook: Targeting people who have been to your website before (retargeting); Prospects that are fans of your page; People that have related interests (such as other pages on Facebook); Prospects who meet demographic factors; Individuals that are already your customers; and the list goes on... With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, interests and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary advantage Facebook offers In Aquebogue is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently. The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Getting to Regional Niches Are you a lawyer? Health care provider? Home services company? A restaurant or merchant? For any company who does business locally In Aquebogue Facebook is an excellent method to appear in front of your target audience. We have the ability to target your prospects in many ways. Only need to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Wednesday? We are able to do that. The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help). In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below. If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO professionals in Nassau or remarketing companies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers. Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design or our marketing consulting services contact us today. Facebook Promotions Need To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook. Our lead gen service in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Aquebogue and Facebook Everybody's needs are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to talk about your business and needs, and see if there is a way we are able to help you successfully grow your business. 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