Facebook & Social Media Advertising In Aquebogue

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Aquebogue

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Aquebogue, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Aquebogue, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Aquebogue to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to speak with our website design agency In Aquebogue to assist your business to maximize results. Strong designs implemented by our website design company drive success and secure results!

Aquebogue lead generation on social media
target your audience In Aquebogue with Facebook

Reaching Your Prospects In Aquebogue on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your web site before (retargeting);
  • Potential customers who are fans of your page;
  • People who may have related interests (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Aquebogue is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any organization who conducts business regionally In Aquebogue Facebook is an excellent technique to appear in front of your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad consultants, SEO ad agency or remarketing companies on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design consultants, our graphic design on LI or our marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Aquebogue

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063