Facebook & Social Media Advertising In Aquebogue

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Aquebogue, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you reach people In Aquebogue, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Aquebogue to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to speak with our website design agency In Aquebogue to serve your business to succeed. Quality designs by our website design agency help you and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• People who are fans of your page;
• Potential customers that have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Aquebogue is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Aquebogue Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local advertising company, SEO ad agency in Nassau County or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design experts or our marketing consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our paid ads professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063