Facebook & Social Media Advertising In Aquebogue

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Aquebogue, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you reach people In Aquebogue, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Aquebogue to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design company In Aquebogue to work with you to achieve real results. Quality designs developed by our website design company can help and drive results!

Reaching Your Prospects In Aquebogue on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Aquebogue is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Aquebogue Facebook is an excellent method to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Suffolk, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063