Facebook & Social Media Advertising In Aquebogue

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Aquebogue

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Aquebogue, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you reach people In Aquebogue, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Aquebogue to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design experts In Aquebogue to work with you to succeed. Excellent designs created by our website design experts help you and drive results!

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target your audience In Aquebogue with Facebook

Reaching Your Prospects In Aquebogue on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your site before (retargeting);
  • Individuals that are fans of your page;
  • Individuals that have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which can include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Aquebogue is its capability to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any business who does business locally In Aquebogue Facebook is an excellent technique to appear in front of your audience.
  • We can target your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising company, our local ad agency, search engine optimization advertising agency in Nassau County or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Aquebogue

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063