Facebook & Social Media Advertising In Aquebogue

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Aquebogue, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you connect with people In Aquebogue, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Aquebogue to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In Aquebogue to work with you to achieve results. Strong designs by our website design agency can help and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Aquebogue is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business locally In Aquebogue Facebook is a great method to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local advertising company in Suffolk County, SEO ad agency in Nassau County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design services in Nassau or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063