Facebook & Social Media Advertising In Aquebogue

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Aquebogue, having the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In Aquebogue, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Aquebogue to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design agency In Aquebogue to help you to achieve results. Excellent designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• People who have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Aquebogue is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Aquebogue Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad company in Nassau, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063