Facebook & Social Media Advertising In Aquebogue

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Aquebogue, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you connect with people In Aquebogue, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Aquebogue to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design agency In Aquebogue to help your business to achieve results. Powerful designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Aquebogue on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Aquebogue is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Aquebogue Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI PPC advertising agency, our local ad agency on Long Island, SEO ad agency on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design experts, our graphic design services on Long Island or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on LI and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063