Facebook & Social Media Advertising In East Quogue

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In East Quogue, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In East Quogue, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In East Quogue to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In East Quogue to aid your business to succeed. Strong designs developed by our website design agency can help and secure results!

Reaching Your Prospects In East Quogue on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In East Quogue is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In East Quogue Facebook is an excellent way to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local ad company, SEO company in Nassau or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design experts in Suffolk County or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063