Facebook & Social Media Advertising In Riverhead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Riverhead, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you connect with people In Riverhead, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Riverhead to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In Riverhead to help you to succeed. Exceptional designs from our website design experts help you and secure results!

Reaching Your Prospects In Riverhead on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Riverhead is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Riverhead Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad agency, our local advertising agency on Long Island, SEO advertising agency in Nassau or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design experts, our graphic design services in Nassau or our online marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063