Facebook & Social Media Advertising In Riverhead

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Riverhead, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In Riverhead, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Riverhead to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to allow our website design agency In Riverhead to aid your business to achieve results. Exceptional designs created by our website design experts will help and drive results!

Reaching Your Prospects In Riverhead on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Riverhead is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who does business locally In Riverhead Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO experts or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in New York or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063