Facebook & Social Media Advertising In Riverhead

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Riverhead, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you reach people In Riverhead, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Riverhead to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design company In Riverhead to assist you to achieve real results. Effective designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Riverhead on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Riverhead is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Riverhead Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO company on Long Island or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063