Facebook & Social Media Advertising In Riverhead

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Riverhead, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you connect with people In Riverhead, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Riverhead to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Riverhead to assist you to succeed. Quality designs developed by our website design company can help and secure results!

Reaching Your Prospects In Riverhead on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Riverhead is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Riverhead Facebook is a great method to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising company, our local advertising company, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063