Facebook & Social Media Advertising In Eastport

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Eastport, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Eastport, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Eastport to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design agency In Eastport to work with you to succeed. Quality designs by our website design company drive success and secure results!

Reaching Your Prospects In Eastport on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Individuals that are followers of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Eastport is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who does business locally In Eastport Facebook is an excellent technique to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local ad company on Long Island, SEO experts or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design in Nassau County or our advertising consulting services on LI contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company in New York and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063