Facebook & Social Media Advertising In Eastport

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Eastport, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

Once you appear in front of people In Eastport, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Eastport to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In Eastport to serve your business to maximize results. Strong designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Eastport on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• People who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Eastport is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Eastport Facebook is a superb method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC ad consultants, our local ad agency in Suffolk County, SEO ad agency in Nassau or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design experts on Long Island or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation on LI and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063