Facebook & Social Media Advertising In West Hampton Dunes

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In West Hampton Dunes, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

When you reach people In West Hampton Dunes, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In West Hampton Dunes to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to allow our website design experts In West Hampton Dunes to aid you to maximize results. Strong designs designed by our website design company drive success and secure results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In West Hampton Dunes is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In West Hampton Dunes Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad agency, our local ad company, search engine optimization ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design experts, our graphic design experts in Nassau County or our online marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063