Facebook & Social Media Advertising In West Hampton Dunes

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In West Hampton Dunes, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In West Hampton Dunes, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In West Hampton Dunes to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design company In West Hampton Dunes to help you to maximize results. Exceptional designs from our website design agency help you and drive results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People who are enthusiasts of your page;
• People that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, interests and even more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In West Hampton Dunes is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business regionally In West Hampton Dunes Facebook is a great way to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising company, our local ad agency, search engine optimization advertising agency in Nassau County or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063