Facebook & Social Media Advertising In West Hampton Dunes

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Hampton Dunes, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

After you appear in front of people In West Hampton Dunes, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In West Hampton Dunes to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In West Hampton Dunes to help your business to succeed. Powerful designs created by our website design experts can help and secure results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and even more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In West Hampton Dunes is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any business who does business regionally In West Hampton Dunes Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC ad consultants, our local ad experts in Suffolk County, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design companies or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063