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Facebook & Social Media Advertising In Bellport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellport

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bellport, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you reach people In Bellport, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Bellport to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design company In Bellport to work with you to achieve results. Excellent designs created by our website design agency drive success and drive results!

Bellport lead generation on Facebook
target your audience In Bellport with Facebook

Reaching Your Prospects In Bellport on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • Individuals that are fans of your page;
  • People who may have related passions (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Bellport is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

  • Are you a lawyer? Health care provider? Home services business? A restaurant or store?
  • For any company who does business regionally In Bellport Facebook is a great method to reach your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad company, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design services or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bellport

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063