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Facebook & Social Media Advertising In Bellport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellport

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bellport, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you connect with people In Bellport, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Bellport to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company In Bellport to help you to succeed. Effective designs designed by our website design company help you and secure results!

Bellport lead generation on Facebook
target your audience In Bellport with Facebook

Reaching Your Prospects In Bellport on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site before (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Prospects that have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Bellport is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any organization who does business regionally In Bellport Facebook is a superb way to reach your target audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad consultants in Nassau, search engine optimization consultants in New York or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design on Long Island or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bellport

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063