Facebook & Social Media Advertising In Bellport

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Bellport, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

When you reach people In Bellport, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Bellport to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design company In Bellport to aid you to maximize results. Strong designs designed by our website design company help you and secure results!

Reaching Your Prospects In Bellport on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Bellport is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who conducts business regionally In Bellport Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising experts in Nassau County, SEO advertising agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design professionals, our graphic design experts or our online advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our paid media company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063