Facebook & Social Media Advertising In Bellport

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Bellport, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Bellport, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Bellport to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design agency In Bellport to serve your business to achieve results. Exceptional designs by our website design agency drive success and drive results!

Reaching Your Prospects In Bellport on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Bellport is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Bellport Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad company on Long Island, SEO professionals in NY or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design experts in Suffolk or our marketing consulting services in New York contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063