Facebook & Social Media Advertising In Bellport

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Bellport, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you appear in front of people In Bellport, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Bellport to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In Bellport to work with your business to succeed. Excellent designs created by our website design company can help and drive results!

Reaching Your Prospects In Bellport on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Individuals that have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Bellport is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Bellport Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC advertising agency, our local ad professionals, SEO ad agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design in Nassau or our online advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063