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Facebook & Social Media Advertising In Bellport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bellport

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bellport, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Bellport, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Bellport to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design experts In Bellport to help your business to maximize results. Exceptional designs by our website design experts help you and achieve results!

Bellport lead generation on Facebook
target your audience In Bellport with Facebook

Reaching Your Prospects In Bellport on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals who have similar pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Bellport is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

  • Are you an attorney? Doctor? Home repair company? A restaurant or store?
  • For any organization who does business regionally In Bellport Facebook is a superb method to appear in front of your audience.
  • We have the ability to target your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising experts, SEO experts or retargeting companies in Suffolk
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design agency, our graphic design in NY or our online marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Bellport

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063