Facebook & Social Media Advertising In Patchogue

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Patchogue, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Patchogue, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Patchogue to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to engage our website design agency In Patchogue to serve your business to succeed. Effective designs by our website design company will help and achieve results!

Reaching Your Prospects In Patchogue on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Patchogue is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Patchogue Facebook is an excellent technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad consultants, our local advertising professionals, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design in NY or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063