Facebook & Social Media Advertising In Patchogue

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Patchogue, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth the money?

After you connect with people In Patchogue, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Patchogue to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to call our website design experts In Patchogue to help you to maximize results. Quality designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Patchogue on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Patchogue is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business regionally In Patchogue Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click ad agency, our local ad agency in Suffolk, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063