Facebook & Social Media Advertising In Shirley

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Shirley, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you reach people In Shirley, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Shirley to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to speak with our website design agency In Shirley to help your business to achieve results. Excellent designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Shirley on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Shirley is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Shirley Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC ad company, our local ad agency, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design in New York or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063