Facebook & Social Media Advertising In Shirley

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Shirley, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you reach people In Shirley, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Shirley to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design company In Shirley to assist your business to succeed. Powerful designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Shirley on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Shirley is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any company who does business regionally In Shirley Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Long Island PPC ad company, our local ad experts in Nassau County, SEO experts or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design experts or our advertising consulting services in New York call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063