Facebook & Social Media Advertising In Shirley

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Shirley, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you connect with people In Shirley, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Shirley to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design agency In Shirley to assist your business to achieve real results. Strong designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Shirley on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Shirley is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Shirley Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad company, our local advertising agency in Suffolk, SEO ad agency in New York or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design consultants, our graphic design companies in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063