Facebook & Social Media Advertising In Westhampton

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Westhampton, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you reach people In Westhampton, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Westhampton to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design company In Westhampton to aid your business to succeed. Excellent designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Westhampton on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Westhampton is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Westhampton Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency in Nassau, SEO ad agency on LI or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in Suffolk County or our online advertising consulting services in New York call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063