Facebook & Social Media Advertising In Westhampton

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Westhampton, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Westhampton, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Westhampton to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design experts In Westhampton to aid your business to succeed. Powerful designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Westhampton on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People that are followers of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Westhampton is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Westhampton Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising experts in New York, SEO ad agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063