Facebook & Social Media Advertising In Northville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Northville, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you reach people In Northville, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Northville to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design experts In Northville to assist your business to maximize results. Professional designs by our website design experts can help and achieve results!

Reaching Your Prospects In Northville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects that are fans of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Northville is its ability to reach prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Northville Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad agency in New York, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design experts or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063