Facebook & Social Media Advertising In Northville

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Northville, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you connect with people In Northville, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In Northville to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Northville to assist your business to achieve real results. Strong designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Northville on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Northville is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Northville Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising consultants, our local advertising professionals, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design company, our graphic design experts or our marketing consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063