Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Suffolk County, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you appear in front of people In Suffolk County, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Suffolk County to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Suffolk County to help your business to achieve real results. Powerful designs from our website design experts can help and secure results!

Suffolk County lead generation on Facebook
target your audience In Suffolk County with Facebook

Reaching Your Prospects In Suffolk County on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Focusing on people who have been to your website in the past (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects that have very similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Suffolk County is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

  • Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
  • For any company who does business regionally In Suffolk County Facebook is a superb method to appear in front of your audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising company, SEO ad agency or retargeting campaign
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design company, our graphic design or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063