Facebook & Social Media Advertising In Suffolk County

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Suffolk County, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Suffolk County, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Suffolk County to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to engage our website design experts In Suffolk County to work with you to succeed. Excellent designs designed by our website design company will help and drive results!

Reaching Your Prospects In Suffolk County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• People that are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Suffolk County is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Suffolk County Facebook is a superb way to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising experts, search engine optimization ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design agency, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063