Facebook & Social Media Advertising In Suffolk County

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Suffolk County, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Suffolk County, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Suffolk County to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design agency In Suffolk County to assist your business to maximize results. Great designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In Suffolk County on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Suffolk County is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Suffolk County Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad company, our local advertising agency, SEO ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063