Facebook & Social Media Advertising In Suffolk County

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Suffolk County, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

After you reach people In Suffolk County, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Suffolk County to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design experts In Suffolk County to assist you to achieve real results. Professional designs created by our website design agency help you and secure results!

Reaching Your Prospects In Suffolk County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Suffolk County is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines are limited to people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any business who does business regionally In Suffolk County Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services on Long Island or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063