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Facebook & Social Media Advertising In Suffolk County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Suffolk County, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you connect with people In Suffolk County, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Suffolk County to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Suffolk County to assist you to maximize results. Strong designs by our website design agency will help and secure results!

Suffolk County lead generation on social media
target your audience In Suffolk County with Facebook

Reaching Your Prospects In Suffolk County on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your site before (retargeting);
  • Prospects that are fans of your page;
  • Potential customers who may have related pursuits (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Suffolk County is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

  • Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
  • For any company who does business locally In Suffolk County Facebook is a superb technique to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising agency in Nassau County, SEO ad agency in New York or remarketing agencies in Suffolk County
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design experts or our advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Suffolk County

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063