Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County
If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Suffolk County, having the interests and geographic targeting you seek.
Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?
After you reach people In Suffolk County, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Suffolk County to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.
Reaching Your Prospects In Suffolk County on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your website in the past (retargeting);
- People who are enthusiasts of your page;
- Prospects who have related interests (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The main advantage Facebook offers In Suffolk County is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide very recently.
The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Getting to Regional Markets
- Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
- For any business who does business regionally In Suffolk County Facebook is a superb method to reach your target audience.
- We are able to focus on your prospects in many ways.
- Only want to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Wednesday? We are able to do that.
The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).
In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.
Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design websites in New York or our advertising consulting services contact us today.
Facebook Strategies Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.