Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County
If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Suffolk County, possessing the interests and geographic targeting you want.
Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?
Once you reach people In Suffolk County, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Suffolk County to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.
Reaching Your Prospects In Suffolk County on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your site before (retargeting);
- Prospects who are enthusiasts of your page;
- Individuals who have related interests (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Needed
The main benefit Facebook offers In Suffolk County is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide very recently.
The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Local Market Places
- Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
- For any company who conducts business regionally In Suffolk County Facebook is a superb way to appear in front of your audience.
- We have the ability to concentrate on your prospects in numerous ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other search engines. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).
In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.
So is Social Media Advertising Worth It?
Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.
Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design agency, our graphic design in Nassau County or our marketing consulting services on L.I. call us today.
Facebook Campaigns Must Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.