Facebook & Social Media Advertising In Suffolk County

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Suffolk County, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

When you connect with people In Suffolk County, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Suffolk County to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Suffolk County to aid you to succeed. Exceptional designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Suffolk County on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Suffolk County is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Suffolk County Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising professionals in Suffolk, search engine optimization ad agency in Suffolk County or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design in NY or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063