Facebook & Social Media Advertising In Suffolk County

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Suffolk County, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you reach people In Suffolk County, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Suffolk County to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design experts In Suffolk County to assist you to achieve results. Quality designs by our website design experts help your business and drive results!

Reaching Your Prospects In Suffolk County on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Suffolk County is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any business who does business locally In Suffolk County Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local ad agency in Suffolk County, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design in New York or our online advertising consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company on LI and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063