Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County
If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Suffolk County, having the interests and geography you seek.
Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?
Once you appear in front of people In Suffolk County, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Suffolk County to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.
Reaching Your Prospects In Suffolk County on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your website before (retargeting);
- People that are enthusiasts of your page;
- Potential customers who have similar pursuits (which include other pages on Facebook);
- Potential customers who meet demographic considerations;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, career, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The main benefit Facebook offers In Suffolk County is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something like what you provide quite recently.
The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Local Market Places
- Are you an attorney? Physician? Home renovation company? A restaurant or store?
- For any business who conducts business regionally In Suffolk County Facebook is a great way to appear in front of your target audience.
- We can target your prospects in several ways.
- Only need to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Tuesdays? We can do that.
The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.
Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our NY website design experts, our graphic design services in NY or our online advertising consulting services in Suffolk County contact us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.