Facebook & Social Media Advertising In Suffolk County

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Suffolk County, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Suffolk County, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Suffolk County to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to talk to our website design experts In Suffolk County to serve your business to achieve real results. Great designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Suffolk County on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• People that are followers of your page;
• People who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Suffolk County is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Suffolk County Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad consultants, our local ad company, SEO ad agency in Nassau or retargeting agency on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY website design consultants, our graphic design services in Suffolk or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063