Facebook & Social Media Advertising In Suffolk County

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Suffolk County, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you reach people In Suffolk County, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Suffolk County to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to allow our website design experts In Suffolk County to serve your business to achieve results. Professional designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Suffolk County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Suffolk County is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Suffolk County Facebook is a superb method to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click ad company, our local advertising company in Nassau County, SEO ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design professionals, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063