Facebook & Social Media Advertising In Suffolk County

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Suffolk County, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you appear in front of people In Suffolk County, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Suffolk County to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Suffolk County to help you to succeed. Quality designs by our website design company help your business and secure results!

Reaching Your Prospects In Suffolk County on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Suffolk County is its capability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Suffolk County Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad agency in NY, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in New York or our online marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063