Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County
If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Suffolk County, possessing the interests and geography you seek.
Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?
Once you reach people In Suffolk County, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Suffolk County to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Prior to starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.
Reaching Your Prospects In Suffolk County on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Focusing on people who have been to your site in the past (retargeting);
- Prospects who are enthusiasts of your page;
- People who have very similar pursuits (such as other pages on Facebook);
- People who meet demographic considerations;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary benefit Facebook offers In Suffolk County is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer very recently.
The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Regional Market Places
- Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
- For any business who does business regionally In Suffolk County Facebook is an excellent way to reach your target audience.
- We can concentrate on your prospects in many ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).
In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.
Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design professionals, our graphic design or our online marketing consulting services call us today.
Facebook Campaigns Need To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.