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Facebook & Social Media Advertising In Great Neck

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Great Neck

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Great Neck, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In Great Neck, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Great Neck to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Great Neck to assist you to achieve real results. Professional designs implemented by our website design experts help your business and drive results!

Great Neck lead generation on social media
target your audience In Great Neck with Facebook

Reaching Your Prospects In Great Neck on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site in the past (retargeting);
  • Individuals that are fans of your page;
  • Prospects that have very similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Great Neck is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
  • For any business who does business locally In Great Neck Facebook is a superb method to appear in front of your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local ad consultants in Nassau, SEO ad agency in NY or remarketing campaign on Long Island
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design companies or our advertising consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Great Neck

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063