Facebook & Social Media Advertising In Great Neck

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Great Neck, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In Great Neck, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Great Neck to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design agency In Great Neck to aid you to achieve results. Professional designs from our website design experts help your business and drive results!

Reaching Your Prospects In Great Neck on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Great Neck is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Great Neck Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad company, our local advertising agency, SEO advertising agency in Suffolk County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services in Suffolk or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063