Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Great Neck If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Great Neck, having the interests and geo targeting you seek. Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money? Once you appear in front of people In Great Neck, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Great Neck to become fans of your page to build "authority" status and brand recognition? Are we going for registrations? Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish. Remember to allow our website design agency In Great Neck to work with you to succeed. Excellent designs created by our website design experts help you and achieve results! Reaching Your Prospects In Great Neck on Facebook There are numerous approaches to appear in front of an "Audience" on Facebook: Targeting those who have visited your website before (retargeting); Potential customers who are followers of your page; Individuals who may have very similar pursuits (such as other pages on Facebook); Individuals who meet demographic considerations; Individuals who are currently your customers; and the list goes on... With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Needed The primary benefit Facebook offers In Great Neck is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently. The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Reaching Out to Local Market Places Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer? For any company who conducts business regionally In Great Neck Facebook is an excellent technique to appear in front of your target audience. We can concentrate on your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special on Wednesday? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help). In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below. If you would like to discuss the services of our Nassau pay per click ad agency, our local ad agency, search engine optimization company in Suffolk County or retargeting agencies please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers. Suppose Bing clicks are $14 and Facebook visitors are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design agency, our graphic design services in Suffolk County or our advertising consulting services in Suffolk County contact us today. Facebook Promotions Have To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook. Our lead generation service in Nassau County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Great Neck and Facebook Everybody's requirements are different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're very happy to talk about your business and needs, and see if there is a way we can assist you to productively grow your business. 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