Facebook & Social Media Advertising In Great Neck

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Great Neck, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you connect with people In Great Neck, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Great Neck to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design company In Great Neck to assist you to achieve results. Great designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Great Neck on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Great Neck is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Great Neck Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency, SEO advertising agency in Suffolk or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web site design professionals, our graphic design companies or our advertising consulting services in New York call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063