Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Great Neck If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Great Neck, with the interests and geography you seek. Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it? Once you connect with people In Great Neck, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Great Neck to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Before starting your campaign, we can help you to identify what it is that you need to accomplish. Remember to allow our website design agency In Great Neck to assist you to achieve results. Exceptional designs by our website design experts will help and achieve results! Reaching Your Prospects In Great Neck on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Concentrating on those who have been to your site before (retargeting); People who are followers of your page; Prospects that have similar passions (such as other pages on Facebook); Prospects who meet demographic considerations; People that are already your customers; and the list goes on... With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Required The primary advantage Facebook offers In Great Neck is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer very recently. The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Getting to Regional Market Places Are you a lawyer? Health care provider? Home repair business? A restaurant or store? For any organization who conducts business locally In Great Neck Facebook is an excellent method to reach your target audience. We have the ability to concentrate on your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? No problem! Want to have a special on Tuesdays? We can do that. The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help). In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next. If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising company, SEO advertising agency or remarketing agency in Nassau please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers. Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design companies or our advertising consulting services contact us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook. Our lead generation service and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Great Neck and Facebook Everybody's needs are different, there are no absolute answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to discuss your business and needs, and see if there is a way we are able to assist you to productively grow your business. 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