Facebook & Social Media Advertising In Kings Point

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Kings Point, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you reach people In Kings Point, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Kings Point to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Kings Point to assist your business to succeed. Quality designs designed by our website design company can help and drive results!

Reaching Your Prospects In Kings Point on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Kings Point is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Kings Point Facebook is a superb method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad agency in NY, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063