Facebook & Social Media Advertising In Kings Point

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Kings Point, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Kings Point, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Kings Point to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Kings Point to assist you to maximize results. Effective designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Kings Point on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Kings Point is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Kings Point Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad agency, our local ad agency in NY, SEO ad agency in Nassau County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design in Suffolk County or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063