Facebook & Social Media Advertising In Kings Point

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Kings Point, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Kings Point, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Kings Point to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design agency In Kings Point to assist you to succeed. Strong designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Kings Point on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Kings Point is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Kings Point Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad professionals on Long Island, SEO ad agency or remarketing agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design professionals, our graphic design services or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063