Facebook & Social Media Advertising In Kings Point

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Kings Point, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

After you reach people In Kings Point, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Kings Point to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design company In Kings Point to serve your business to maximize results. Effective designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Kings Point on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• People that are followers of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Kings Point is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Kings Point Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design experts on Long Island or our advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063