Facebook & Social Media Advertising In Saddle Rock Estates

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Saddle Rock Estates, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Saddle Rock Estates, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Saddle Rock Estates to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Saddle Rock Estates to help you to achieve results. Quality designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Saddle Rock Estates is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any organization who does business locally In Saddle Rock Estates Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad company, our local ad agency on Long Island, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in Suffolk County or our marketing consulting services on LI contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063